With the conception of noori (way back in Ali Noorís school days) composing music became a full time passion for him. He has been at it since the age of 15 when he bought his first sound card and started recording his compositions on the computer. Between that time and the actual formation of noori as a professional act, almost two-thirds of Ali Noorís time had been spent making music and pursuing his dream of becoming a Pop-Star. The rest of the time was either spent studying at school or (afterwards) working at his grandfatherís law firm.
The year 2000 gave Ali Noor his first major breakthrough when the video of Manwa Re was released. The song was an instant hit, and still remains one of Noorís/nooriís most sought after singles, but even the fame that Ali Noor got from Manwa Re didnít deter him from pursuing something he had been working on for over 7 years!
Manwa Re is essentially a song that Ali Noor composed for a Pakistani film by Sajjad Gul. It was a love song that was supposed to be shot for a wedding sequence. But the song got rejected and Ali Noor abandoned it like all other side projects that didnít materialize Ė his focus being on nooriís music which was quite the opposite of what this song communicated.
However, in 1998, Ali Noorís grandfather (Mr. Raza Kazim; see What is about this instrument that Ali Noor and Ali Hamzaís mother plays?) decided to set up a video department in his institute and hence procured a lot of video production equipment. Ali Noor, who was actively involved in setting up that department decided to test this equipment (cameras and video editing suite etc.) by shooting a video for Manwa Re. He teamed up with Mariam Pasha (daughter of renowned filmmaker, Shireen Pasha) and the two just loitered around the city of Lahore shooting random images. Having edited their footage, Noor and Mariam realized that the video was not all that senseless as they had thought it to be.
Just for the fun of it, the song was given to Ptv. and Indus Music (which had just launched at that time). Ptv at once rejected the video (in fact banned it) as there were some objectionable shots in it (namely of the Lahore Red-Light-Area). But it was Indus Music that promoted the song heavily, and just like that, in a matter of weeks the song became a nation wide hit!
Manwa Re is still considered to be the most popular noori song; but, even though it was included in nooriís debut album (Suno Ke Main Hun Jawan), it remains a kind of a step-song for noori as the rest of the album had been written with a totally different philosophy in mind.