er...when i say we need to get behind our own brands.... i mean... we should buy from them and not go for some foreign brand just cos its foreign.
then the brand will grow and advertise/promote itself better next time.
so more indians will buy.
so yet better promotion.
and so on in a upward cycle.
all brands have grown like this.
we need to go for amul chocolates and amul ice cream - then they willl have the money to make fancy ads like kit kat and walls does and be able to promote itself as cool and hep.
so next time go for a state bank card or icici.
go for an indian hotel and not the hayatt
go for indian fabrics and labels and not "phoren"
and yes when we dont have a good enough indian company making the same product (eg. electronics), go for a sony or a kenwood...... or no..... go for videocon and onida...... only then will they themselves one day become another kenwood and another thomson. buy maruti and indica not santro and icon.
"Take my hand, my child of love
Come step inside my tears
Swim the magic ocean,
I've been crying all these years"
"I liked the world where i used to live
I never really wanted to live"