i dont think endorsement concept is 100% true. i mean, come on guys, there are loads of companies who produce loads of good guitars, however, you'll find one of the guitars dat is the most perfect guitars for you, its design, its comfort, the sound or watever you want is given by that particular guitars.
these guys are professional, of course money is important however just think if marty friedman just happens to like the guitar who have manufactured wont you take advantage of it...and do all the endorsements and stuffs. so dat your guitars r sold like tickets of world cup final.
I choose misery.
Ibanez S470DX, Ibanez JEM 555, Digitech GNX1 :)
When a poisoneous snake bites you; Do you try to chase him or do you try to remove the poison?
Barkhat ali is better than Thai Twank! :p